Arni University :: MBA MARKETING

The programme structure for MBA Marketing has been organized in two years – First Year and Second Year, each comprising two semesters. There will be eight weeks Summer Training in any commercial or non commercial organization after final exams of 2nd Semester. The list of papers offered during First Year and Second Year of the programme shall be as follows:

Semester I

Course	Course Title	External Mark	Internal Mark	Total Mark

BM-101	Essentials of Management	70	30	100
BM-102	Human Behaviour in Organizations	70	30	100
BM-103	Quantitative Techniques for Management	70	30	100
BM-104	Managerial Economics	70	30	100
BM-105	Accounting for Managers	70	30	100
BM-106	Business Communication and Presentation Skills	70	30	100
BM-107	Computer Applications in Management	70	30	100
BM-108	Comprehensive Viva-voce			100

Semester II

Course	Course Title	External Mark	Internal Mark	Total Mark

BM-201	Business Environment	70	30	100
BM-202	Human Resource Management	70	30	100
BM-203	Financial Management	70	30	100
BM-204	Marketing Management	70	30	100
BM-205	Production and Operations Management	70	30	100
BM-206	Research Methodology	70	30	100
BM-207	Information Technology for Managers	70	30	100
BM-208	Comprehensive Viva-voce			100

Semester III

Course	Course Title	External Mark	Internal Mark	Total Mark

BM-301	Applied Operations Research	70	30	100
BM-302	Business Laws	70	30	100
BM-303	Management Information Systems	70	30	100
BM-304	Major Optional I	70	30	100
BM-305	Major Optional II	70	30	100
BM-306	Major Optional III / Minor I	70	30	100
BM-307	Evaluation of Summer Training Project Report	70	30	100
BM-308	Comprehensive Viva-Voce	70	30	100

Semester IV

Course	Course Title	External Mark	Internal Mark	Total Mark

BM-401	Business Policy and Strategic Management	70	30	100
BM-402	Project Management & Entrepreneurship Development	70	30	100
BM-403	Major Optional IV	70	30	100
BM-404	Major Optional V	70	30	100
BM-405	Major Optional VI / Minor II	70	30	100
BM-406	Research Project			200
BM-407	Comprehensive Viva-Voce			100

List of Optional Subjects in 3rd and 4th Semesters

Course	Course Title	External Mark	Internal Mark	Total Mark

BM-601	Consumer Behaviour	70	30	100
BM-602	International Marketing	70	30	100
BM-603	Sales & Distribution Management	70	30	100
BM-604	Product & Brand Management	70	30	100
BM-605	Advertising and Promotion Management	70	30	100
BM-606	Marketing of Services	70	30	100
BM-607	Marketing Research	70	30	100
BM-608	Rural Marketing	70	30	100
BM-609	Marketing for Non-profit Organizations	70	30	100
BM-610	Retail and Supply Chain Management	70	30	100
BM-611	Customer Relationship Management	70	30	100
BM-612	Business to Business Marketing	70	30	100

COURSE STRUCTURE FOR SPECIALIZATION
Participant can exercise one of the following two broad options during 3rd and 4th semesters

1. Super Specialization
Three Subjects of major Specialisation

2. Dual Specialisation (Major & Minor Combination)
Two subjects of Major Specialisation and One Subject of Minor Specialisation

Scholarship Registration

I feel strongly that women need to have the kind of education that allows them a number of options. . . Knowing that I have my [law] degree enhances my sense of self-worth, which is something we all need.
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